CoinShares, a European asset manager, is launching an educational initiative to promote its Nordic product, CoinShares XBT Provider, and inform Swedish investors about cryptocurrencies. The "CoinShares Crypto Puppies" campaign aims to create a positive association between crypto and Swedes' love for dogs through digital videos, billboard ads, print ads in financial magazines, wild postings, and influencer partnerships. The firm hopes to address the low rate of crypto adoption in Sweden and promote a more nuanced discussion about crypto.