Introduction

If it’s NFT or Metaverse inclined, Forj wants to be involved, either creating use cases for NFTs that connect fans and creators or connecting high-caliber brands with venture capitals and executing advisory roles.

Fork is a Web3 company focused on integrating NFTs, Metaverse protocols, and Blockchain technology, across various industries including music, entertainment, and gaming. It also supports emerging projects by connecting them with venture capitals and offering expert advisory services.

In this article, we will explore the Forj ecosystem, and how it has contributed to the adoption of NFTs and metaverse across different industries.

What is Forj?

Source: Forj

Forj is a subsidiary of Animoca Brands, focused on driving NFT and Metaverse adoption among businesses and individual creators, through its suite of products and services. Animoca Brands is a leading player in the digital entertainment, blockchain, NFTs, and GameFi sectors. The company develops and publishes various products, including blockchain games, traditional games, and other digital assets.

Brief History of Forj

Forj formerly known as Bondly was launched in 2020. As Bondly, it provided tools and platforms for creators to mint and sell NFTs, upon rebranding to Forj, it aimed to expand into broader Web3 applications and a wider audience.

Team

Harry Liu

Harry is the chief executive officer at Forj, and also plays a lead role in building ecosystem projects; Ape Accelerator and Metaprints. Harry Liu graduated from the Western University and the University of Waterloo in Canada.

Carlos Gonser

Carlos is the Chief Technology Officer at Forj, a software developer with over 15 years of experience and a strong knowledge of business development and management, having worked for companies of different sizes and sectors.

Rob Tran

Rob is the Chief Operations Officer at Forj and the Head of Partnerships. He is an entrepreneur and business development expert. He has a bachelor’s degree in Economics from Western University, Canada.

Investors

Forj is backed by New Tribe Capital, Animoca Brands, 6K Capital, Hillrise Ventures, Binance Labs, and others.

Understanding the Forj Ecosystem

The Forj ecosystem comprises products and services that promote the use of NFTs, with a preferred interest in the Yuga Labs IP, creators of the wildly popular Bored Ape Yacht Club (BAYC) NFT collection, one of the most successful NFT collections ever, but it has also built a strong community around it.

Source: WebMind

They have found creative ways to use these Bored Apes beyond being collectible art, giving them new purposes and making them even more valuable and interesting to their owners. This is a great example of how NFTs can evolve and offer more than just digital ownership.

Metaprints

Metaprints help in creating NFTs for brands

(Source: Mapleblock)

Metaprints helps brands create NFTs and distributes them across multiple metaverses. These brands develop a ‘digital blueprint’ of their brand identity and desired metaverse presence. Metaprints partners with creators to develop assets (avatars, wearables, buildings, etc.) based on the blueprint. These assets can be deployed across multiple metaverse platforms, ensuring wide reach. Brands and creators share in the revenue generated from asset sales and usage within the metaverse.

Metaprints ‘Monkeying Around’ with Sandbox

Source: Forj

Metaprints created a free-to-play metaverse experience, featuring popular Bored Apes from the BAYC NFT collection. Users competed for a share of $30,000 worth of prizes with additional rewards available for owners of a Bored Ape or Genesis Metaprint NFT. It was one of the first BAYC IP game integrations and a major success for the Web3 industry.

TasteMakerz

Source: @forj/week-in-review-february-11th-17th-87a4edd8ca00">Forj

TasteMakerz is a Web3 educational project that runs on a subscription-based model. Members can complete quests that will earn them rewards and higher rankings, contributing to the guild’s education while having fun. Users need a Season Pass NFT, to access story-driven quests, research reports, industry-leading talks, top trends, and the latest Web3 ecosystem developments.

Ape Accelerator

Source: Animoca Brands

Ape Accelerator is the officially approved Web3 accelerator and launchpad designed to support projects that add value to the ApeCoin ecosystem, using the ApeCoin and Bored Ape Yacht Club IP. It was funded by the ApeCoin DAO and managed by Forj. Forj was approved by the ApeCoin DAO to launch Ape Accelerator following the acceptance of its AIP-209 proposal on the Apecoin Forum.

Projects interested in launching through the Ape Accelerator can submit a proposal, and token holders use their APE tokens to vote on whether the proposed projects should be launched and then proceed to invest in them. To access the Launchpad, users must complete KYC, hold at least $400 APE, or hold a Yuga NFT.

Ape Accelerator successfully launched its first project, Space Nation, an AAA Space-Themed massively multiplayer online role-playing game, selling all listed NFTs within 72 hours.

Polkapets

Source: Polkapets

Polkapets is an innovative NFT project that combines the world of NFTs with the Polkadot ecosystem. Each PolkaPet is a unique digital collectible representing a specific project within the Polkadot network. Each PolkaPet offers unique perks to its owners. Holding specific PolkaPet NFTs can unlock exclusive benefits such as fee discounts or token airdrops.

Advisory Services

Forj also functions in an advisory capacity to top-tier projects, connecting them with venture capitals, and guiding them on tokenomics and marketing strategies.

Case Study: Pixels Online

Source: Gam3s

One of their notable advisory roles can be seen in Pixels Online, an engaging Web3 farming game that invites players to build their virtual farms and embark on exciting adventures.

Forj’s team helped in securing Pixel’s lead investor, Blocore, amidst the crypto winter of 2023, and assisted in developing tokenomics, including the play-to-airdrop mechanic that saw the $PIXEL token achieve a market cap of over $3bn. At its peak, it had over 1 million daily Active Users (DAU).

It also integrated the Bored Ape Yacht Club IP, creating a mini-game where Apes were tasked with flipping as many burgers as possible in return for prizes including the $BONDLY token and in-game items. This contributed to a player retention rate of 27% over an entire month, making Pixels one of the most progressive Web3 gaming ecosystems.

Forj and Lewis Capaldi: Merging Music with NFTs

Source: Forj

Forj launched an NFT collection with Lewis Capaldi, a Grammy-nominated singer and songwriter. The Lewis Capaldi NFT collection featured holographic collectible characters based on six humorous versions of Capaldi: Lewis Calamari, Sky Leopard, Queen Capaldi, Lewis Cashpaldi, America’s Sweetheart, Loois Capaldi, and Sketch-A-Lewis.

The collection also comes with exclusive fan perks. These perks range from signed albums and access to a secret intimate gig, to opportunities like visiting Lewis at his studio or even owning a signed guitar.

What is BONDLY Token?

BONDLY is the native token that operates as both an ERC-20 and BEP-20 token, and it is compatible with Ethereum, Polygon, and BNB chains.

Project Tokenomics

Source: Forj

As of the time of writing (July 2024), all BONDLY tokens have been unlocked, with a total circulating supply of 983,620,759 $BONDLY.

Token Utility

• $BONDLY can be used to acquire or interact with NFTs within the Forj ecosystem.
• Investors can commit $BONDLY to accrue rewards based on the annual reward rate. Note that there is a 3-day lock period for tokens committed to the reward pool.

Is Forj (BONDLY) a Good Investment?

BONDLY is a token whose value is significantly influenced by the efforts and progress of the Forj team. As the team develops new products and collaborates with new projects, the performance of the BONDLY token should improve.

The token’s value is also tied to the performance of the BAYC ecosystem, as it is focused on creating utility for the BAYC intellectual property.

However, Forj must increase its efforts across all areas, including developing more consumer products and taking on more advisory roles for emerging projects. These actions can also improve the value of the BONDLY token.

Investors are encouraged to research and evaluate their risk tolerance before investing in the project or any other cryptocurrency because of the risk involved. Hence, investing in Forj (BONDLY) does not guarantee profit and could result in capital loss. Additionally, investors should consider the cryptocurrency market’s volatility and potential regulatory changes.

How to Own BONDLY?

To own BONDLY, you can use the services of a centralized crypto exchange. Start by creating a Gate.io account and getting it verified and funded. Then, you are ready to go through the steps to buy BONDLY.

Highlights on Forj

Forj Launches New Reward Platform

Source: Forj

The new and improved rewards platform provides users with a smooth interface to earn $BONDLY by committing their $BONDLY tokens on the platform. Holders on the old reward pools are advised to remove their tokens and recommit them to the new platform pool. The new reward pool will only be available on the Ethereum chain, therefore, $BONDLY holders on the old BNB chain reward pool will be airdropped their initial $BONDLY and all accrued rewards (also in $BONDLY) on the Ethereum chain.

Forj Announces $BONDLY Buyback Program

Source: Forj

Forj launched a new buyback program to reward the community for their loyalty. The program will use 5% of the commission earned from each $APE Launchpad sale to buy back $BONDLY tokens from the open market.

The buybacks will take place within 28 days of a sale and there will be a retroactive buyback for the sold-out Space Nation Launchpad sale.

Take Action on BONDLY

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