Imagine slipping on a VR headset and soaring through fantastical landscapes, battling virtual dragons, or even exploring historical landmarks—all from the comfort of your passenger seat. Holoride isn’t just about VR entertainment; it’s about revolutionizing in-car experiences. Their innovative technology takes real-time car data, like speed and turns, and seamlessly blends it with the VR world.

Whether you’re a seasoned gamer, a car enthusiast, or someone who craves a more engaging travel experience, Holoride is built perfectly for you.

What is Holoride?

Source: Holoride website

Holoride is a company on a mission to revolutionize in-car entertainment by bringing the power of virtual reality (VR) to the passenger seat. Imagine a world where your next road trip takes you on a thrilling space adventure, or a boring commute transforms into a heart-pounding escape room – all thanks to Holoride’s innovative in-car VR technology.

While VR headsets have become increasingly popular, Holoride takes things further. They’ve developed a system that seamlessly blends the virtual world with the real world of your car ride.

Holoride, developed by Nils Wollny, Daniel Profendiner, and Marcus Kuehne, collaborates with car manufacturers, like Audi and Porsche to access real-time data from the car’s sensors. This data includes everything from your speed and acceleration to the direction you’re turning. Holoride uses this real-time data to tailor the VR experience to your actual car ride. This unique blend of VR and real-time car data sets Holoride apart. It creates a dynamic and interactive experience unlike anything you’ve seen before.

Vision of Holoride

Holoride’s vision is to transform car rides from passive experiences into engaging, interactive journeys. They believe VR has the potential to not only entertain passengers but also revolutionize the way we travel.

Holoride Ecosystem

These are some components that make the holoride work.

Source: Holoride Whitepaper

Holoride App & Experience

These are apps for your VR headset (or tablet) that act like companions on your VR journey. It connects everything – your car, the cool VR experience you’re about to explore, the vehicle localization software.

Elastic SDK

This toolbox is for creative minds who want to build VR experiences specifically for Holoride. It’s a special kit with all the tools needed to build awesome VR adventures that work perfectly inside a moving car. This toolkit even works with things creators already know, like popular game engines, so they can get started quickly.

Vehicle Localization

This is the secret ingredient that makes Holoride experiences feel so real. It constantly listens to your car (like how fast you’re going and which way you’re turning) and then tells the VR world exactly what’s happening. This way, the VR experience can react and change with your journey.

Holoride Platform

This platform is like a giant online meeting space for everyone involved in the Holoride world. Car companies can use it to bring Holoride technology into their cars. VR creators can find all the resources they need to build amazing VR experiences.

The Holoride Experience

Holoride offers a whole library of adventures to choose from. Whether you’re a casual VR enthusiast, a lifelong learner, or a hardcore gamer, there’s something for everyone:

Browse & Stream

This category lets you explore a variety of short-form VR experiences. Think of it like flipping through channels on a VR TV or a VR browser. The experiences this category hosted are:

Holoride Browser+

This is a browser integrated into the Holoride VR experience. Users can enjoy their favorite VoD services and websites on a big virtual screen (305 inches) surrounded by one of three fantastic ambient environments. Users can easily reach YouTube, Twitch, and other streaming portals via shortcuts, watch live streaming, movies, and TV series, google for destinations, and add them as bookmarks so that you can easily reach them within a second.

Holoride Cinema

The Holoride Cinema app expands its virtual entertainment offering with a wide selection of movies and series that can be streamed during car rides. Maxdome’s extensive video-on-demand library is one of the largest streaming portals in the DASH region, with more than 11,000 films, including the latest blockbusters and 100-plus 3D films, and 4,700 series available to be experienced at any time in virtual reality. The Holoride Cinema app allows users to choose between three screen sizes: 160 inches, 200 inches, and 249 inches.

t-online News

This application lets users stay updated in a flash with the always up-to-date 30-second news stream from one of Germany’s widest-reaching news portals. However it has a downside, it is currently only available in German.

Casual Experiences

These experiences are perfect for those who want to dip their toes into VR without anything too intense. The experiences this category hosted are:

QuizRoad

This app allows users to put their knowledge to the test in eight different categories. With 10,000 questions and three different game modes, users can test their IQ while enjoying their ride around the city. In hot-seat mode, up to four different players can compete one after the other.

Dynablaster ®

This is a legendary bomber robot casual game that users can play during a ride. It has a detailed level design and a modern-styled character customization. It has a well-balanced single-player mode, 5 stunning worlds, 50 exciting levels, 9 unique bonuses, and power-ups coupled with a lot of awesome visual and sound effects.

Cookie Ride

A classic match-3 puzzle game where users can switch and match cookies to win. Users can play in endless mode, earn extra points by forming matches of four or more cookies, and advance to the next level. It also has a multiplayer feature where users can double the fun, play in hot-seat mode with another player, race the clock, and be the first one to complete the level challenge.

Edutainment

Learning doesn’t have to be boring! Holoride’s edutainment experiences blend education with entertainment, making it a fun way to learn something new.

Einstein™ Brain Trainer

This is the only application under this category. It’s an educational game that allows users to take only 5 minutes each day to keep their brains young and fresh! Einstein™ Brain Trainer has 30 different exercises and can be played alone or with family and friends. It hosted 29 specially designed games for cognitive training with a scientific background for every exercise and daily tests to check your brain health. All 29 brain training exercises on the game were tested as part of the development of the “Brain Training with Dr. Kawashima” program in collaboration with the Industry University Research Project by Professor Dr. Kawashima.

Immersive Games

Holoride offers a wide range of immersive VR games that take full advantage of your car’s movements. Some of the experiences in this category include:

BeatRider

BeatRider is a fully immersive rhythm shooter in which users can blast targets and score points on the beat. Each level is designed around a theme, both musically and visually, to provide maximum fun while beat-matching shots, hitting the changing target colors, and even using power-ups and beat-cannon charge shots.

Star Racer

Star Racer is a game that propels players into the heart of a high-speed journey through the cosmos. The main mission of the player is to gather the invaluable crystals essential for the survival of humanity itself while confronting an array of perilous obstacles. However, “Star Racer” isn’t solely a test of reflexes and combat prowess but a game that ushers players into three distinct and demanding mini-games. It has three exhilarating gaming modes – Time Attack, Hot Seat, and Endless. Players can race against the clock in Time Attack, engage in friendly competition with friends and family in Hot Seat mode, or test their mettle in the relentless Endless mode.

Benefits of Holoride

Holoride promises to revolutionize car rides, transforming them from passive experiences into exciting journeys filled with possibility. Here’s how passengers and car manufacturers alike can benefit from this innovative technology:

Benefits for Passengers

• More Engaging Car Rides: Holoride’s diverse library of VR experiences keeps passengers entertained and engaged, potentially even forgetting they’re stuck in traffic. Imagine transforming a long road trip into a thrilling space adventure or a relaxing escape to a virtual beach—the possibilities are endless.
• Reduced Boredom: Car rides can feel like an eternity, especially for children or on long journeys. Holoride’s interactive VR experiences combat boredom, keeping passengers engaged and entertained throughout the trip. This can make car journeys enjoyable for everyone involved.
• Location-Based Experiences: Holoride’s potential for location-based experiences could add a new layer of immersion, transforming car rides into interactive learning adventures.

Benefits for Car Manufacturers

• Increased Passenger Satisfaction: In today’s competitive market, car manufacturers are constantly looking for ways to differentiate themselves and enhance the passenger experience. Holoride’s in-car VR technology has the potential to be a major selling point, attracting customers who crave a more engaging and entertaining travel experience.
• A Glimpse into the Future of Mobility: By integrating Holoride technology, car manufacturers can position themselves at the forefront of in-car entertainment innovation. This forward-thinking approach can attract tech-savvy consumers and solidify the brand as a leader in the future of mobility.

Holoride Fundraising Journey

In 2021, Holoride completed its Series A funding round, securing a significant investment of €10 million in the first closing and earning the company a €30 million valuation.

This impressive feat strongly indicates investor confidence in Holoride’s technology and its potential to revolutionize the car entertainment landscape. Terranet AB, developers of advanced driver-assistance software (ADAS) that specifically addresses safety and comfort through precise, fast, and intelligent sensor technology, led the round.

Other co-investors in this round include a group of Chinese financial and automotive technology investors, orchestrated by Jingjing Xu, an investment professional specializing in partnerships and go-to-market strategies for China. Amongst this syndicate is Multi-Dimensional Connectivity (MDC) Limited, a leading investor in the automotive industry and shareholder of Aston Martin. The round of investors is completed with Schell Games, the largest full-service educational and entertainment game development company in the United States, and existing shareholder Audi.

Holoride Tokenomics

Holoride’s ecosystem is fueled by $RIDE, their native token. With a total supply of 1 billion tokens, $RIDE is distributed strategically to various participants, fostering a collaborative environment:

Token Utility

• Ecosystem Governance: $RIDE token holders get a say in the platform’s development through governance voting.
• Community Benefits: Holding $RIDE grants you access to special features and discounts.
• In-app purchases: The Holoride marketplace lets you use $RIDE tokens to buy and sell unique VR experience NFTs (non-fungible tokens). This allows you to support creators and potentially even own a piece of a popular VR experience!
• Partner Royalties: $RIDE fuels the in-experience economy. Content creators and car manufacturers can earn $RIDE tokens through user engagement with NFTs and direct sales. This creates a win-win situation, encouraging the creation of high-quality VR content.
• Treasury: Holoride is committed to the long haul. A portion of their revenue gets used to buy $RIDE tokens and deposit them back into the ecosystem. This strategy helps fund future development and incentivizes continued participation.

The Participants in the Holoride Economy

Holoride’s ecosystem is a bustling community with various participants:

• Passengers: They enjoy VR experiences, potentially using RIDE tokens to unlock special features or content.
• Content Creators & Media: They develop VR experiences and earn $RIDE tokens through NFT sales and user engagement.
• Car Manufacturers & Mobility Companies: They integrate Holoride technology and benefit from $RIDE token adoption within the VR experience marketplace.
• Extended Reality (XR) Platforms: They collaborate with Holoride to expand the reach of VR experiences.
• Brands: They partner with Holoride to create unique VR experiences or leverage the platform for targeted advertising.

Is $RIDE a Good Investment?

Investing in $RIDE is a high-risk, high-reward proposition. The potential for disruptive innovation is undeniable, but the project is still in its early stages. Here are some this to look into before investing in $RIDE :

• Disruptive Tech: In-car VR could revolutionize car entertainment.
• Strong Ecosystem: RIDE incentivizes creators, carmakers, and passengers, fostering growth.
• Early Mover Advantage: Holoride is the first mover of in-car VR. Early investment can be advantageous.
• Early Stage: The tech is new, and success depends on user adoption and car partnerships.
• Competition: Established players in VR and car entertainment could be a challenge.
• Cryptocurrency Volatility: The value of your $RIDE tokens could fluctuate significantly.
• Token Utility Evolving: While RIDE has potential uses, its impact on value is still being figured out.

Do your research on Holoride’s tech, partnerships, and plans as cryptocurrency investment is inherently risky. Only invest what you can afford to lose.

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