According to a new report published by River, a Bitcoin technology and financial services firm, some US-based companies will increase their investments in Bitcoin in the next 18 months.

The report states that approximately 10% of US-based companies are expected to convert about 1.5% of their treasury reserves, or approximately 10.35 billion dollars, into Bitcoin.

River analysts emphasized that traditional corporate treasury strategies are based on cash and short-term cash equivalents, but they are weak as a store of value. According to the analysis, while these investments can provide a return close to the federal fund rate, they often fail to surpass inflation, thereby diminishing the value of the treasury.

The report also noted that Apple's treasury assets lost $15 billion due to inflation over the past 10 years.

MicroStrategy's treasury strategy

This analysis points to the increasing adoption of the corporate treasury strategy popularized by MicroStrategy founder Michael Saylor. In June 2024, MicroStrategy completed the sale of an additional $800 million in bonds with a maturity date of 2032 and an interest rate of 2.25%. The company used these funds to purchase an additional 11,931 BTC.

Saylor defines Bitcoin as an asset that guarantees 'economic immortality' to companies due to its limited supply and absence of counterparty risk compared to other store of value assets. MicroStrategy currently holds 226,500 BTC, with a total value of these assets being 14.7 billion dollars.

Superior performance compared to Warren Buffett

Saylor's Bitcoin treasury strategy has resulted in a more than 1,000% increase compared to MicroStrategy's Berkshire Hathaway. During the same period, Berkshire Hathaway shares increased by 104.75%. Buffett, however, refused to include Bitcoin in his portfolio or recommend it as a hedge against inflation.